Open Night of the Exhibition

Thursday 22nd June

Final Evaluation

On arrival I was interviewed by media and fellow students on my work, because of their interest in the project I had produced.  Due to the intensity of questions and the large crowd arriving as the doors opened this was challenging, as crowds listened in to the interviews taking place. By doing this it brought back a sense of reality, as designers would carry out interviews on a daily basis about their work. This gave me experience in this by being placed on the spot so suddenly.

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View the interview at:   http://www.facebook.com/BBCol/

As I hovered round my exhibition piece I was able to answer the questions that viewers had on the work, by explaining the reasoning behind my project. By doing this it gave me a visual on the success of my work, as the audience was accurate in understanding the work exhibited. I believe that this is an outcome I would deem successful, allowing me to believe that my final design was something that expressed the development of the project

Processed with MOLDIV

Overview of the Exhibition

Viewers where interested in talking about the work, explaining that “it is good to be able to talk to the artist and understand the concept behind their own work to see the comparison between mine and their interpretation of what they have produced”. One lady explained that “I have touched everyone’s exhibition piece, but there is something disturbing about yours that takes me back. I just can touch it. You’ve certainly got that point across”. Being overwhelmed by the number of positive comments from everyone I was able to speak to, I am very pleased with the outcome of the project and exhibition night.

 

 

Evaluation

Olivia Kay Rigby

Candidate Number 123353
ULN 6173279915
Student Number 20271193
Pathway

 

Textiles Fashion
Project Title UK 181910 1o 1220

Evaluation

The Preparatory Work

The initial theme behind my project was nostalgia and how over the years of growing up surrounded by the farming industry, my perceptions on what we produce had changed with the further development of my knowledge around the fashion trade. Through media coverage and society’s views, the process behind farming has been severely targeted in a negative light, showing the unhealthy and discomforting elements of animal welfare. However, as my project developed and I gathered my research, I found that I was looking at the animal cruelty behind factory farming. The result of this allowed me to understand the need for the family farm and how this has supported us over the generations, but also the love and care my family have for all their livestock. As a result, the final theme of my project captures the views behind the farming industries, its links with the fashion trade and its impact on future generations.

To ensure that I focused on my original theme that I had explained within my proposal, I proceeded to research the facts that I was already aware of and concentrated on issues in relation to the increase in the demand for dairy produce in China along with Stella McCartney’s support towards the meat campaign held in London by PETA. By gathering quotes and facts from these websites, it set the direction and scope to allow me to expand on my original ideas and develop the platform I could take with my project. Through projection and material manipulation this research allowed me to design and produce my final garments.

I used a variety of different methods to gather information, sources included studying relevant websites including subscriptions and associated members of the farming industry, these included sites such as PETA, Pinterest and Facebook. Further research from individual artists, campaigns and news articles allowed me to develop my final product. Primary research came from interviewing close relatives on their experiences of dedicating their lives to farming along with the collation of materials that allowed me to form ideas supported by images that I adapted for my final pieces.

My initial ideas came from collecting information, analysing and evaluating the research I had studied. I distributed cards to my peers to gather feedback on their views and this enabled me to develop my mood boards. Combining this I was able to adopt ideas through embroidery and paper cutting, which I experimented further through the use of projection. I also explored material manipulation and felting to build my skills and understanding of these processes that became vital in the development of my work. These methods allowed me to see the potential development through the formulation of ideas and how I could enhance my projects theme. Through experimenting I produced materials which reflected products replicating for example milk sachets designed through felting and liquid latex which formed my final three exhibition garments.

As my research developed I continued to change and adapt to the overall project. From initially looking at animal welfare and the social understanding of animal cruelty within the industry, the end product mainly linked into the views behind the farming lifestyle and the change across the political landscape.  Over the course of the research it allowed me to form a more holistic view and see the impacts to the farming industry which led me to change my thoughts on the images I wanted to portray. The outcome I wanted to present was to highlight through design the unnecessary cruelty without being judgmental to the farming industry.

At first I hadn’t been inspired by any particular artist however as I progressed and developed the production of the paper cut outs I reflected on the work by Ali Harrison who specialised in cut outs of human body parts. This artist initiated the development of garments which sparked my imagination for trials with imagery and projection. It was from this point where her work led me to research further ideas from other artists which included Kim Deguara who used the idea of displaying objects alongside garments, this was how I wanted to present my final pieces from each of the industries I had focused on. Various items collected and used were original products, however if they deemed not practical to demonstrate I adjusted by using molds and plaster to recreate objects.

Throughout my project I carried out various experiments using a number of materials to support my theme and connect with my project. Working with typography I studied the ways that I could present the text and explored embroidery, painting, computerised and hand written text, to see the variety of different impacts for the final pieces I wanted to produce. I felt each of these methods worked well throughout different stages and resulted in one garment illustrating hand written text as the impact became more eye-catching and brought the element of discomfort. Further experiments including imagery and projection which initially hadn’t been successful around designing the paper cut out garment. This trial consisted of projecting the patterns I had produced onto the paper cut garment, which resulted in editing the images to improve the quality as computer bar tabs and surroundings were visible on the garments. The most successful techniques I experimented with were carried forward to my final garments, which involved: felt, milk sachets and liquid latex.

Experimenting using a variety of processes has been valuable for me in delivering my final garment as it allowed me to expand on the basic ideas. It also enabled me to see how crucial the thorough planning and production side of the process is. Reflecting on previous projects this approach was neglected, the success of my final garment in this project was making sure the most appropriate materials were used to design and pay compliment by relating back to my chosen theme. The production and presentation of the pamphlet I designed was very brief and I would have liked to have created a more detailed booklet designed similar to the copies of farmers weekly and PETA. This also could have been promoted and expanded into media coverage, and benefited me around gaining more IT skills and computer knowledge. I would also have welcomed the use of illustrator to produce digital garment designs, this might have allowed me to have an insight in how to produce realistic images.

The Final Piece

A selection of materials was experimented with to see how the methods and visual image of each of the materials could be manipulated to suit my theme. The final materials selected where specific to the garments purposely looking at the meaning of the garment, the materials that could reflect the industry and how it could be used within a garment design. Firstly, I had selected milk sachets. These were used to represent the milk being collected from the dairy farms. For the second garment I chose liquid latex. When dry, it created a skin toned plastic with elasticated properties, suitable to use to represent meat joints. Finally, I used merino wool because of its fine soft texture that allowed me to felt different combinations of colours together to create patches of felt that represented flesh and blood from animals being skinned alive.

Due to rigorous experimentation all the materials I had selected fulfilled the needs of the garment design. However, issues did occur throughout the production process. Initially the milk sachets were successful, but due to the weight of the garment and the liquid being contained within each packet, the garment became vulnerable and fragile to any knocks or pressure. This resulted in leaks, which became more and more difficult to resolve the closer I became to finishing the garment. Furthermore, tearing issues arose when using the liquid latex as these layers were very fine, I adapted using a stapler but this impacted on production time.

Each of the garments had their own meaning but were all representative of animal cruelty.   Garment one was the milk sachets dress. The hand written typography tattooed on the garment explained the issues within the industry and the distress caused to the animals.

Garment two represented the meat industry and I used the structure of the human body to create “joints of meat”, I made these joints to stretch around the figures. The design of the fur cloak was to represent the fur industry with the focus that a number of countries find it acceptable for animals to be skinned alive for their coats. As a main focal point I designed a reversible cloak to imitate the outside and the inside of an animal’s coat, created a disturbing image to the audience.

The final three garments and their products that I have designed, I feel have represented the project I have been researching accurately. I believe that the designs interpreted each industry clearly, making a clear link to the topic. My most proud element of my final piece is the fur cloak because of the elegancy that I’ve demonstrated in the garment design, as the structure allows an elegant drape as well as the materials leaving a luxurious texture. However, because of the use of colours, this has turned this garment from luxurious, to disturbing, it brings back my theme and the realism adding context to the design. The idea is subtle but makes an immediate impact.

If I was to change any element of the final piece it would be to spend more time on the pamphlet I had produced. I believe this could have promoted my project further and explained the serious message I wanted to deliver along with my designs. Production of a magazine would have enhanced my exhibits along with corresponding work produced throughout the course, such as photoshoots and mood boards. The pamphlet produced lacks explanation and I would have loved to have spent more time designing and planning the layout.

To present my final piece I decided to take inspiration from both the UNIQLO window display on Oxford street, London, as well as the painting produced by an unknown artist that I stumbled across on Pinterest. Connecting these two ideas together, as well as gathering materials from the farm I created a design that interpreted the image in the picture, which represents animals hanging as meats in a butcher’s shop or slaughter house. Displaying the garments hanging from rope, piping and chains, I placed the objects on plinths directly underneath the garments that they were representing. It was this idea that was taken from UNIQLO.

I feel that the projects outcome was successful and related to my initial proposal around nostalgia, allowing me to explore and gain a better understanding of the current issues behind the welfare of the animals and the difference in cruelty between factory and free range farming.  I’m confident I’ve represented my views through my work, the garments I’ve produced and the valuable insight researching and using materials through experimentation.

Costing

Friday 26th May

Over the project I have purchased items that I have need in order to produce the work I have designed. Where I could I collected materials that were free, by sourcing them from the farm and using materials provided by the college course.

Item Price (£)
Chicken 2.49
Glass Jar x2 4.98
Merino Wool 39.60
Brackets x2 14.94
Pamphlet x 3 2.40
Plinths x2 13.00
Paint Tubes x 4 4.00
Under garments 24
Chain 3.94
Piping 4.78
Meat 8.33
Heart 2.50
Total 124.96

Further costing that will be added to this list will be the images I will be displaying at the exhibition. On average this will add £33 to the current total price for three A0 poster prints.

By doing this it has given me an overview of how to manage my costing in order to stay cost efficient. This skill will improve my transaction from this current course to London College of Fashion, as I have will be able to successfully monitor my cash flow throughout my upcoming project whilst at university.

Exhibition Design

Monday 22nd May

As the exhibition room was now complete, we were allocated our spaces in the room so that we could start prepping our exhibition display. This included: topping up the pain around the edges of the boards, repainting any areas and sanding down any rough edges. As my space is on the corner where there is access to and from the back of the boards, where exhibition work was saved, I had to wait until the door was closed up before I could gum strip the panel. Once that was done, I was then able to arrange my work in the space I had to see how the work could potentially be displayed.

Inspired by artwork by an unknown artists, I decided that I would like to hang the garment to represent the hanging meats at a butchers shop. In order to recreate this image, I have decided that it could be successful to use material to represent each of the industries including: ropes, chains and piping. This could potentially be used to hang the garments, as an alternative to fishing wire or string.

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Using a wooden bar which I had painted white, I wrapped around blue rope, chains and piping, to represent the different industries. This will be the hanging mechanism for each of the corresponding garments adding the final edge to the garments.

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Taking inspiration throughout the project on the company Uniqlo and using it as a potential idea for my exhibition. I decided that I would require plinths that I could display my work on. With this in mind, I went on a search to find three plinths’ that would sit neatly under my garments. The first plinth I came across was a long quite flat plinth. Using my objects, I tested to see if this looked eye-catching, however it gave the impression that the objects where a collection and therefore this would take away the idea of the object being a product of each of the garments and what they represent. Finding another one on an average size of 1ft by 1ft, I decided to take it home and get some panels cut precisely so that I could fit them together to make an extra two plinths. This size was perfect, as it would allow enough space between the object and the garment, in order for them to be seen together, but not too close that the object is lost.

Trial 1:

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Too low down to have an impact on the work.

Trial 2:

Plinths too high to hand garments above them. However much more visually successful on separate plinths higher above the ground.

Final Trial:

This was the most successful with the plinth being 1ft by 1ft. you could see each item individually with it being far enough off the floor to visually attract the viewers.

DIY on the Exhibition Space

Thursday 18th May

Now that the structure of the exhibition was in place and all the work had safely been removed from the room it was time to gum strip the edges of where the boards meet together and fill any holes that where in the boards.

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This took team work, which was very effective to start with, as everyone was in the mood to get stuck in. However, as time passed, because became bored of the same routines and started to lack in ambition. This made it harder to complete because there were less and less people taking part. Furthermore, as a result of this, it caused tension between those working and those who weren’t, as it seemed that some people were doing more than others.

Eventually by the afternoon we were all ready to start painting, so once again people started to join in again, but as time passed individuals gave in to helping. With the painting having to be complete by the end of Friday, this caused tension to build once again between individuals.

 

 

Health and Safety

Tuesday 16th May

Now that most of the panel where in place, it was the case of ensuring that all the boards where structurally safe and assembled in the most practical way for the exhibition. To ensure the structure would be safe, we drilled nails through the boards into the draws that where places behind. This was done twice on each panel to keep the board standing taut.

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Image Selection and Feedback

Sunday 14th May

Throughout the day I spent my time selecting the best images out of the many that where taken. After narrowing it down to 71, I decided that it would be good to see what my fellow classmates thought where the most successful. Therefore, using our Facebook page, I was able to gather initial feedback from the images that were thought to be the better images. Here I gained feedback from students who liked certain images, as well as tutorial feedback from the head of the course.

Selection of the 71 Images

Facebook Feedback

From this post, I organised a day for a tutorial between me and my tutor to discuss the images and what I will be using them for.